The thing that’s really different about this line is that all their designs are themed around a Butcher and/or his butcher shop. Taking it one step further, they package and ship all their product shrink-wrapped in meat packaging (like a really tasty steak).

Which is great example of how you can take a theme and really create a distinctive line around it.

It doesn’t hurt that they have some pretty wicked designs.

UPDATE: Since we asked, the folks behind Butchrd were kind enough to send us a pic of some packaged tees. Yeah, that’s an awesome concept.

$19.97 + shipping at Butchrd Apparel